Rusty and Rosy Reading Holiday Web Ads

I created these still and animated web ads for the Waterford Institute's Rusty and Rosy Reading Program.

The ads were run by a retargeting platform. This means that they "followed" potential clients that had already visited our site. Because of this, many of our ads would often fill every ad space on the page. I created a few versions of each ad so the webpage didn't have multiple copies of the exact same thing.

The animated ads (second set, left) are displayed frame by frame.

Sample animations are featured below.






  • Client Waterford Institute
  • Year 2011

© 2020 Mikelle Williams